Hello, I'm Justin

My Story

I didn't arrive at coaching through a straight line — and I think that's exactly what makes me useful to you.

I started out studying business management and economics, then spent years in the thick of it: managing teams in retail, hospitality, and the cinema and theatre world, where you learn quickly that people are everything. Then came a pivot to business development — working across financial services, healthcare, education, and tech — where I learned how organisations grow, stall, and sometimes quietly fall apart from the inside.

Each of those worlds gave me something different. Retail taught me pace and people. Entertainment taught me culture. Financial services taught me rigour. Healthcare and education taught me purpose. Tech taught me how fast the ground can shift under your feet.

What I noticed across all of them was the same thing: the leaders who struggled weren't struggling because they lacked intelligence or ambition. They were struggling because they lacked a space to think clearly — someone who would push back honestly, listen without agenda, and help them find their footing again.

That's what led me to coaching. I went on to coach post graduate professionals during their MBA studies at RSM, Erasmus University, one of Europe's leading business universities, where I worked with MBA students and executives navigating some of the highest-pressure moments of their careers. That's where the work became real for me.

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There's something I want to share that doesn't usually appear on a coach's website — but I think it should.

I live with bipolar disorder. I was diagnosed some years ago, and it changed everything about how I understood myself, my body, and what sustained performance actually means.

Rather than accept the condition as something to simply manage with medication and willpower, I became obsessed with understanding it. I taught myself the science — epigenetics, the gut-brain axis, nervous system regulation, the role of nutrition and exercise at a biological level. I learned about Clinical Psycho Neuro Immunology. I went deep into gut health research, because the evidence was pointing somewhere most people weren't looking.

What I found changed my life. By understanding the biological underpinnings of mood, stress, and resilience — not just the psychological ones — I've been able to live a stable, full, and meaningful life with a condition that can be genuinely disabling.

I'm sharing this because I know I'm not the only one carrying something while trying to lead.

Many of the clients I work with are struggling with more than a difficult quarter or a tricky team dynamic. They're exhausted in ways that don't show up on a performance review. They're holding things privately that they don't feel they can say out loud. Burnout. Anxiety. The quiet suspicion that something deeper is off.

This is where my work goes further than most coaching. I bring the science of resilience — not just the theory of it — into every engagement. And I bring something else too: genuine understanding of what it costs to keep going when your own system is working against you.

You don't have to be struggling to work with me. But if you are, you're in the right place.

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COACHING PHILOSOPHY

I believe most leaders already know more than they think they do. The job isn't to fill you with new ideas — it's to help you cut through the noise so the right thinking can surface.

My approach is direct without being blunt, structured without being rigid, and grounded in the reality of what it actually takes to lead — not the version that looks good on a framework slide.

We'll work on what matters to you: whether that's a high-stakes decision you can't seem to make, a transition you're navigating, a team dynamic that's draining you, or simply the creeping sense that you're running on empty and it's not sustainable.

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Credentials 

• Degree in Business Management & Economics

• Leadership experience across seven industries

• Business development background in tech, financial services, healthcare & education

• Coaching experience at RSM, Erasmus University, Netherlands

• Based in Rotterdam,  TheNetherlands — in-person sessions available locally, online globally

• Currently completing ICF Accreditation

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If any of this sounds like what you've been looking for, I'd love to have a conversation.